4. Categories

      Key Topics: Applications, Business Models, IP Telephony, Marketing, Mobility, Unified communications

  5. About SEO

    Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

    As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indexes.

    The initialism "SEO" can also refer to "search engine optimizers", a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimize.

  7. Quotes about SEO

    1. “ There's good SEO, allowing people to get to more relevant content. ”
      In Google SEO Includes "Human" Ranking

  1. SEO

    0 Comments Leave a Comment

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    1. Mentioned In 10 Articles

    2. SMBs warming up to cloud services

      Explore Techgoondu (Feb 15 2012) Unified communications

      SMBs warming up to cloud services ...ell paths for end users. It will also integrate Microsoft Web Matrix, business metrics, WebStat and SEO indicators to help SMBs maximise their web presence and social media effectiveness. According to ID... (Read Full Article)

      Mentions:   SEO   BroadSoft BroadWorks   Alteva

    3. You Cannot Keep Up with Google, in Mobile or Desktop Mode

      Explore IP Carrier (Jan 15 2012)

      You Cannot Keep Up with Google, in Mobile or Desktop Mode ...tly, and let the cream rise to the top. Search engine optimization "experts" always will argue that SEO works. You'd expect them to say that; it's how they make their money.  As a purely practical matte... (Read Full Article)

      Mentions:   Google   SEO

    4. The End of SEO as We Know It: Mobile is the Reason

      Explore IP Carrier (Nov 10 2011) Mobility

      ...ian restaurant" and the result is based on your current location and data from Yelp.  Clawing your SEO way to the top spot on Google for "Philadelphia Italian restaurant" won't matter. At the very leas... (Read Full Article)

      Mentions:   Google   Apple   SEO

    5. Some Implications of the "Social" Web

      Explore IP Carrier (Jun 26 2011)

      Some Implications of the "Social" Web ...its prominence in distribution slides away. Some of us might argue that is a good thing. Too often, SEO techniques are applied in ways that actually make content less useful. Writing for an algorithm is ... (Read Full Article)

      Mentions:   Google   Facebook   SEO

    6. The Hosted PBX Heats Up

      Explore NSP Strategist (Feb 24 2011) Unified communications

      ... they have spent years and hundreds of thousands of dollars on website development, website design, SEO and PPC campaigns. (BTW, these are four separate and distinct components of an e-commerce site.) So... (Read Full Article)

      Mentions:   Microsoft Office   SEO   PPC

    7. Marketers Experimenting More With Emerging Channels

      Explore mobilemarketingandtechnology.com (Oct 16 2010) Marketing

      Display advertising, email marketing, and search engine optimization (SEO) are the most widely adopted marketing channels among 113 marketers at companies with more than 200... (Read Full Article)

      Mentions:   Forrester Research   SEO

    8. Is Google Instant Censoring the Internet?

      Explore Information Technology (Sep 30 2010)

      Is Google Instant Censoring the Internet? ...rithms these are imperfect.” It will be interesting to see how Google’s policy affects the world of SEO and online marketing. Companies that use terms that may be misconstrued by Google’ software could f... (Read Full Article)

      Mentions:   Google   CNN   PC Magazine

    9. Google Instant Will Boost Local Search Potential

      Explore mobilemarketingandtechnology.com (Sep 20 2010) Marketing

      ...s will grow in importance, creating more inventory and value for local advertising. On the issue of SEO relevance, the ranking algorithms haven’t changed, so at one level nothing dramatic [...] Mobile ... (Read Full Article)

      Mentions:   Google   Gary Kim   SEO

    10. Google Instant Makes SEO Irrelevant

      Explore IP Carrier (Sep 8 2010)

      ...mplications for search engine optimization, in fact eliminating much of the value of bothering with SEO. With Google Instant, no two people will see the same web. Until now, a single search would return ... (Read Full Article)

      Mentions:   SEO   Steve Rubel

    11. Is Microsoft Buying Twitter?

      Explore LucaFiligheddu.com (Aug 15 2010)

      ...e Get Thesis Thesis gives my blog a very professional look with very clean, easy-to-read layout and SEO friendly design. Take a look at my post explaining why I chose Thesis for my blog. (Read Full Article)

      Mentions:   Microsoft   luca filigheddu   SEO

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