1. SaaS Advertising Firm Marin Software Brings in an Additional $30 Million in Capital

      Explore Outbound Call Center (Feb 14 2012)

      SaaS Advertising Firm Marin Software Brings in an Additional $30 Million in Capital A spokesperson said that this round of capital will go towards product development, customer support and service delivery on a global scale. Combined with previous funding rounds, Marin has now managed to gather up an estimated $80 million. While the company was rounding up more cash, they were apparently also adding some much needed heft to their board of directors. Frank van Veenendaal, who is currently the president of Worldwide Sales and Services at salesforce ... (Read Full Article)

    2. Why Cloud Computing is Confusing for Customers and Providers

      Explore Outbound Call Center (Jan 23 2012)

      Why Cloud Computing is Confusing for Customers and Providers "Cloud computing" is one of those "hyped" concepts the telecom industry runs into from time to time that is confusing both for customers and service providers alike. (Read Full Article)

      Mentions:   Google   Cloud Communications Expo

    3. Nine Mobile Marketing Trends for 2011

      Explore Outbound Call Center (Jan 20 2011)

      Nine Mobile Marketing Trends for 2011 Relevance will be the key revenue driver for new mobile-based services in 2011 and beyond, according to K2 Communications Pvt. Ltd., an India-based public relations firm. (Read Full Article)

      Mentions:   ABI Research   Gary Kim   InMobi

    4. DMA Reports: E-Mail to Surpass Direct Mail, Social Media Popular, Slight Growth in Telemarketing

      Explore Outbound Call Center (Jul 20 2010)

      The name - branding - is the marketing game and that name will be appearing more in e-mail and social media, as well as to an extent in telemarketing than on direct mail. Yet, the question of which mix of marketing channels works best, marketing pros are still trying to figure out. (Read Full Article)

      Mentions:   Direct Marketing Association   Brendan B. Read