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  1. Category: Marketing

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    1. Mobile and Untethered Devices Create New Platforms for Content Consumption

      View all 2 articles » Explore Thoughts on Carrier Evolution (Feb 3 2012) Applications , Marketing

      According to the GSMA, there now are nine billion connected devices in the world today. By 2020, there will be 24 billion, and over half of them will be non-mobile devices such as household appliances. But a large number of those devices will be used for content consumption.Tablets and e-readers are primary examples, but smart phones and other devices also increasingly are being used to consumer content of various types. Pandora, Spotify, Rdio and ...

      YouTube could introduce a subscription service of its own - GigaOM   View article

      Comment Mentions:   Amazon.com   Sirius

    2. Smart Phone Shipments Exceed PCs for First Time

      View all 3 articles » Explore IP Carrier (Feb 3 2012) Marketing

      Annual global shipments of smart phones exceeded those of PCs (including tablets) for the first time in the fourth quarter of 2011, says Canalys.  Vendors shipped 158.5 million smart phones in the fourth quarter of 2011, up 57 percent on the 101.2 million units shipped in the fourth quarter of  2010.  For the whole of 2011, smart phone shipments hit 488 million units, up 63 percent on the 299.7 million smart phones ...

      Apple now third largest mobile phone vendor as feature phones fade - Ars Technica   View article
      iPhone accounts for more than 80 percent of AT&T smartphone sales - GigaOM   View article

      Comment Mentions:   Samsung   Nokia   Apple

    3. Mobile Data Pricing, Packaging is Key to Profitability

      Explore IP Carrier (Feb 3 2012) Business Models , Marketing , Mobility

      Vodafone's recent experience with mobile data traffic has lessons for other global operators. Among other key trends is the growing role played by smart phone users and the ways traffic shaping can improve experience. Also, smart phones are proving to be a key revenue driver, so plans tailored for the different behaviors various consumers have, can lift mobile Internet access demand.  The focus for Vodafone’s price innovation is squarely on smart phones because ...

      Comment Mentions:   Vodafone

    4. Amazon Might Win its Bet on Kindle Fire

      View all 2 articles » Explore tmcnet.com (Feb 3 2012) Marketing

      Amazon Might Win its Bet on Kindle Fire Analysts were not so happy with Amazon's fourth quarter 2011 financial results, in particular the lower profit margins due in large part to spending to support the Kindle Fire effort. But Amazon has been pricing the Kindle Fire at a slight loss in hopes of spurring more shopping on Amazon.com, including content products.

      Accenture Says Smart Phone Owners Watch Less TV - Thoughts on Carrier Evolution   View article

      Comment Mentions:   Gary Kim   Amazon.com   RBC Capital

    5. France Telecom FTTH Payback is 30 Years to 40 Years

      View all 3 articles » Explore Thoughts on Carrier Evolution (Feb 2 2012) Marketing

      France Telecom will double its investment in fiber to home networks in 2012 to 300 million to 350 million euros, Reuters reports. There’s both good and bad news in that announcement. The good news is that the heavy spending is likely crucial for the survival of France Telecom’s fixed network business. The bad news is the huge risk. France Telecom CEO Stephane Richard said fiber to home investments were key to the firm ...

      Orange will not Match Competitor Prices: Why That Is Smart - IP Carrier   View article
      France Telecom Won't Match Illiad Prices, Will Lose Share, on Purpose - Thoughts on Carrier Evolution   View article

      Comment Mentions:   France Telecom

    6. Facebook is Mobile First, Revenue Isn't, Yet

      View all 2 articles » Explore IP Carrier (Feb 2 2012) Applications , Business Models , Marketing , Mobility

      From the Facebook S1 document: "Although the substantial majority of our mobile users also access and engage with Facebook on personal computers where we display advertising, our users could decide to increasingly access our products primarily through mobile devices." "We do not currently directly generate any meaningful revenue from the use of Facebook mobile products, and our ability to do so successfully is unproven."  The problem is that Facebook, though now a leader in display ...

      Alcatel-Lucent to Sell Mobile Wallet Platform in U.S. - mobilemarketingandtechnology.com   View article

      Comment Mentions:   Facebook

    7. Verizon’s cable spectrum mash up: Evil genius or simply genius?

      View all 3 articles » Explore GigaOM (Feb 2 2012) Marketing

      Verizon’s cable spectrum mash up: Evil genius or simply genius? Congress is eyeing the competitive implications of Verizon’s $4 billion deals to buy spectrum from the cable companies. Much like those of us at GigaOM, they are wondering if this is a ceasefire in terms of broadband competition in the air and on the ground.

      Senate to probe Verizon's deals with cable companies - FierceWireless   View article
      Cable ops divulge Verizon marketing deals to FCC - cedmagazine.com   View article

      Comment Mentions:   AT&T   Sprint Nextel   Comcast

    8. Android has 47% Smart Phone Share

      View all 6 articles » Explore IP Carrier (Feb 2 2012) Marketing , Mobility

      Some 97.9 million people in the U.S. owned smartphones during the three months ending in December, representing 40 percent of all mobile subscribers. Google Android ranked as the top smartphone platform with 47.3 percent market share, up 0.5 percentage points from September 2011. Apple maintained its number-two position, growing 2.2 percentage points to 29.6 percent of the smartphone market. RIM ranked third with 16 percent share, followed by Microsoft ...

      Profitability Now Drives Smartphone Business - tmcnet.com   View article
      Apple, Samsung Earn 81% of All Mobile Phone Profits - IP Carrier   View article

      Comment Mentions:   Microsoft

    9. Comcast brings home automation service to Denver market

      View all 2 articles » Explore FierceTelecom (Feb 2 2012) Marketing

      Comcast (Nasdaq: CMCSA) is taking its Xfinity Home service to the Denver market. Seeing an opportunity to enhance its revenue mix from its existing broadband and video customer base, the Xfinity Home service will provide users with a host of services, including home alarm protection, in addition to other features like the ability to adjust thermostats and remotely turning off and on lights. Users can also develop personalized settings where they can get real-time e-mail ...

      Report: Service providers tap into home automation to reduce churn - cedmagazine.com   View article

      Comment Mentions:   China Telecom   Swisscom   AT&T

    10. Mobile Advertising Grows 760% to 1000% Over Last Year

      Explore mobilemarketingandtechnology.com (Feb 2 2012) Marketing , Mobility

      Apple’s iOS and Google’s Android, which both saw enormous increases of 981% and 759% respectively across inneractive’s network. North America saw the biggest boost in mobile ad serves and Europe came in second, but the surprise was Africa with a 4th place … Continue reading →

      Comment Mentions:   Google   Gary Kim   Facebook

    11. Tucows Launches Ting Mobile Service: You Might Ask Why

      Explore IP Carrier (Feb 2 2012) Marketing , Mobility

      Ting is a new mobile virtual network operator launched by Tucows. You might wonder why Tucows thinks there is room in the consumer and small business markets for yet another mobile service provider. As with many offerings these days, the value might largely be indirect, much as triple play or quadruple play offers in the broader telecom space have increased the perceived value of a sales proposition and then reduce churn as well. Ting is ...

      Comment Mentions:   Sprint Nextel

    12. Cloud-Based Voice Apps Cut Churn, fonYou Says

      View all 2 articles » Explore IP Carrier (Feb 2 2012) Marketing

      Since March of 2011, Telefónica has been using fonYou to provide its mobile users access to a second number, visual voicemail, call registers and advanced call screening. The cloud player has developed a range of services that it seeks to white label to carriers as a competitive defence against the rise of over the top players, at least in the area of voice-related services. FonYou does have its own MVNO in Spain, which is hosted ...

      Can Cloud-Based Voice Apps Cut Churn? - Thoughts on Carrier Evolution   View article

      Comment Mentions:   Telefonica

    13. Mobile a Work in Progress for "Prestige" Brands

      View all 2 articles » Explore IP Carrier (Jan 20 2012) Marketing , Mobility

      Mobile a Work in Progress for "Prestige" Brands Prestige fashion brands have been inconsistent in their adoption of mobile commerce and other mobile features, a study sponsored by L2 Research has found. That mobile remains a work in progress should not be surprising. Mobile commerce and marketing encompasses a wide range of processes, channels and business objectives and functions. At this early stage, it might be unusual indeed if retailer programs and end user behavior were to produce an upheaval in terms of ...

      Social and Mobile are Hard to Separate - IP Carrier   View article

      Comment Mentions:   Google

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