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      Key Topics: Applications, Business Models, IP Telephony, Marketing, Mobility, Unified communications

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  1. A Look at Consumer Satisfaction with Broadband

    IP Carrier (Dec 21 2009) Marketing

    1. One can get a good argument about whether consumer satisfaction with any communications or entertainment video service is strongly related to customer loyalty.The conventional wisdom is that "happy" customers are "loyal" customers, but that always has been tough to demonstrate in the consumer communications market.Churn rates for "satisfied" customers often do not seem all that different from the behavior of demonstrably "unhappy" customers, though few would argue there is no relationship between "satisfaction ... (Read Full Article)

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