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  1. "Minimally Viable Product" and "Maximally Buyable Product"

    IP Carrier (Jun 23 2010) Business Models , Marketing

    1. "Minimally Viable Product" and "Maximally Buyable Product" Developers of new products will benefit from applying a "minimum and maximum" approach to crafting new products, says Dharmesh Shah, HubSpot CEO. "One of the key parts of the lean startup is the concept of a “minimally viable product," he says. The MVP is a product that has the minimum set of features needed to learn what the market wants. The idea behind the MVP is to spend as little energy is possible figuring out ... (Read Full Article)

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