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“ Lack of service-offering differentiation explains why the largest FTTx service provider-led deployments around the world (Verizon in the U.S., NTT in Japan, etc.) can only boast take rates in the 20 to 30 percent range, well below what would be required to optimize the investment in the access network. ”
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Authors
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FTTx "Killer App" Remains Undiscovered
MetaSwitch Blogs (Oct 30 2009) Marketing
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Marketing issues have long been a key issue for service providers upgrading to optical access, and the problem is simple when seen from a consumer's perspective: "what new services or features does a fiber access provide me?". Unified communications features... (Read Full Article)
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